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<aside> 📌 The Alpen logo is the central component of our brand. It is composed of icon and wordmark and is primarily used in a side-by-side lockup. Here you can see all the core colour combinations for logo and background.
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<aside> ☝ The above are the key colour and background combinations for our logo.
Use one of these colour combinations wherever possible.
Plum is our preferred logo colour for third party use.
We recommend using the plum icon supported by a black wordmark over a white background.
Over a black background, we generally use a white logo. For some third party applications a full black logo may be more appropriate than plum.
Always use the full logo with wordmark in all third party applications.
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<aside> 🎨 The Alpen colour pallete uses four core colours, supported by black and white. Further shades of grey can be utilised when more tones are required.
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🔑 Plum: #801C73
Blue: #3838F2
Iris: #594FCC
Aub: #3D174F
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<aside> 🔤 We use two typefaces.
BIZ UDPMincho for large titles and headlines. We only use the Regular weight.
Then Outfit for everything else. We use primarily the Regular weight but other weights are also available to support.
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